ALL ONE is rooted in the evolution of skateboarding as it fits into the global picture of humanity. It is inspired by a sense of urgency to raise consciousness to the fact that life as we know it on our planet is at a critical point of convergence or divergence, directly linked to universal awareness. Our goal is to inspire and wake up youth culture and its communities to become more self-aware. By becoming more mindful, having respect for others and the greater good of humanity we can improve our existence here on earth.
Rodney co-founded, SHUT SKATES and ZOO YORK SKATEBOARDS/CLOTHING. These are two of the leading companies that led the charge for street skating worldwide. Adding to this is his new creation, ALL ONE, a “Consciousness, Truth & Awareness” movement and clothing company, bringing to the masses a bit of skateboarding and a lot of life guidance for “the young at heart,” to help those interested in preparing for THE FUTURE on this planet.
Rob is a former National Skateboard Association Amateur Champion Freestyle Skater. Starting out as a skater in South Florida he moved to New York City be a part of the dynamic 80s and 90s downtown skate and music scene. Rob has remained an active leader in skateboarding, and is the founder and owner of SURE Skateboards (Skateboarders, Urban Riding Environment); a teaching, coaching and consulting agency. His experience is a key part of ALL ONE’s marketing, media, and team management.
(Pro Skater/Brand Ambassador)
Luis is a Pro skater living in Queens, and skating constantly throughout the five boroughs of New York City. He is one of the most recognizable and friendly faces in NY skateboarding. As ALL ONE’s lead ambassador, Luis connects youth and youth-minded people to the conscious vibe of the brand.