ALL ONE 2019 - CREATIVE DIRECTION
BY Rob Rodrigues -
We launched ALL ONE in July of 2017. An intentional low key launch, we started with some basic logo driven pieces and a ton of ambitious ideas. It was a great move with no pressure to grow at a rapid pace. We devoted 2018 to thinking about what ALL ONE can really be and mean to people. How do we want our vision of the company to touch people with something that involves all who want to be a part of it.
As the year progresses our goal is to move forward with key components
- Style & Design - We are inspired by our history in skateboarding and how it can be be reinterpreted to reflect the now with an eye on the past. Our direction is focused on function also knowing that refreshed styling is what will connect our products with people.
- Sustainability & Respect - We have a commitment to take the trendiness out of these buzzwords and have them be a common sense no-brainer, a natural part of our DNA. Sustainability in life and Respect for our planet are values that the ALL ONE UNIVERSE team is intent on with producing goods and growing our community.
- A Social Community - Instagram is ok but sincere face to face human interaction can't be replaced by the "Black Mirror". Our small but growing team of ambassadors are out on the streets and involved in real life. The ALL ONE CREW are socially dynamic, easy to approach, and happy to talk with anyone. As you start to see them, say hello, you understand, Happiness is Radness.
- History & Education in Skate - We are taking our history in skateboarding and sharing it with ONE & ALL. It is a critical part of our mission, we thrive on "Evolution through Awareness". Education, the actual coaching of the physical aspects of executing all levels of skateboarding is already one of our success points through our partner affiliation with SURE Skateboards. We have no choice but to mentor skaters at any level that need support.